Credit VITALSIGN @ allkpop
Reposted on http://rainaftershine.wordpress.com/
Lotte Duty has selected a slew new models for their brand in addition current models,
Song Seung Hun, Rain, Choi JI Woo and JYJ.
Their first time of models represent the first generation of the Hallyu wave, and in an
effort to keep up with the trend of the current wave, Lotte Duty Free has
added Kim Hyun Joong, 2PM, Jang Geun Suk, Hyun Bin
and others to expand their marketing potential.
While most brand hold 2 or 3 models, Lotte Duty Free is unique in that
it holds a whopping nine teams, with 16 models in total.
Director Kim Ju NAM of Lotte's marketing team explained.
The reason we are signing on such mammoth stars is not simply for our sales.
Lotte's star marketing emphasize the creation of new content.
Our aim is to expand Korea's Tourism industry through enter tour ment
marketing combination of the tourism industry and the entertaiment industry.
The new line of models will be signing the brand's theme song "So I'm Loving You"
additionaly , they will also be participating in a variety of different events such as
Fan Meeting, Star relays and talk shows.
